I am an excellent operator in the middle of this market-collapse.

I am SVP EMEA at N.Rich. I carry a revenue number across EMEA, and I run the commercial team that carries it with me. That is the credential that matters here, and it is present tense.

Twenty-two years across SaaS and agency before and around that. Enterprise sales, then leading the teams doing it, then owning the commercial model itself - pricing, contract structure, how a European organisation is built to sell into four markets that behave nothing alike.

Alongside the number: an invitation-only GTM dinner series, an awards dinners series for women in GTM globally - Nordics, UKI and US - and a newsletter I write myself.

Most people writing about buyer behaviour stopped carrying a number years ago. The layer between a macro model and an actual buying committee is where the useful work is, and you can only see that layer from inside a live cycle. That is why I publish - not to explain the economy, but to record what it does by the time it reaches a person who has to decide.

Speaking, board and training sit under Break the Box. This site is mine.